Agency Hires Executive Corporate Marketer and Award-Winning Creative Director

April 30, 2010 – Nelson Schmidt, a full-service marketing communications agency, has added Kim Anderberg as account supervisor and William Alexander as creative director to the agency’s Madison, Wis. office.

“The continued growth of our Madison operation has required adding new senior talent to serve our clients’ needs,” said Dan Nelson Jr., president of Nelson Schmidt. “Kim’s specialized background in corporate communications management and William’s experience as copywriter and creative leader at some of the Midwest’s top creative shops make them ideally suited for the high profile, national accounts serviced out of our Madison location.”

Anderberg has more than 10 years of experience facilitating corporate communications programs and providing strategic marketing communications consulting in the electrical/electronic manufacturing industry. Her responsibilities as account supervisor at Nelson Schmidt include leading the account service team on one the agency’s largest business-to-business accounts. Prior to joining Nelson Schmidt she was vice president of marketing and strategic alliances at Emerson Network Power.

Alexander is an award-winning creative talent whose work has been recognized by regional and national ADDY Awards, the Broderson Awards and OneShow Rx. He will lead the Madison office’s creative team and oversee all creative product development. Most recently a copywriter at Shine Advertising, Alexander’s brand experience includes GE Healthcare, Harley-Davidson Motor Co., Eli Lilly & Co., Mercury Marine, Sargento Cheese and the Green Bay Packers.



About Nelson Schmidt:

Nelson Schmidt is a full-service marketing communications agency located in Milwaukee’s central business district with a second full-service office in Madison, Wisconsin. Founded in 1971, Nelson Schmidt has been named one of the top marketing firms in the U.S. four consecutive years by “BtoB Magazine.” Nelson Schmidt serves national and global brands within select industries — technology, financial & professional services, healthcare, outdoor recreation, global manufacturing and building products. Its clients include ADP, Northwestern Mutual, McKesson, Harley-Davidson Motor Co. and Honeywell. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network of 300 agencies in 70 countries; the American Advertising Federation; The Public Relations Society of America; and the Business Marketing Association.

For more information call (414) 224-0210 or visit www.NelsonSchmidt.com.