Nelson Schmidt Client Recognized for Best New Product

Milwaukee, WI – May 11, 2010 – Relyance™, a new olefin-based adhesive platform introduced by Bostik Inc. in 2009, was recognized as an outstanding new product at this year’s IDEA10 International Engineered Fabrics Conference and Exposition held in Miami, Fla., during the last week of April.

The awards, co-sponsored by INDA, Association of the Nonwoven Fabrics Industry and Nonwovens Industry magazine, recognize the best new nonwoven and engineered fabric products introduced during the last three years. Relyance was honored in the raw materials category.

Nelson Schmidt, Bostik’s agency of record, worked closely with the company on the new product launch.  The launch campaign included a micro-site, print advertisements, public relations, interactive sales tools and trade show and award support.

“The Bostik brand is renowned as in industry innovator.  We are delighted that it is being recognized by INDA for its game-changing new product and honored to have been part of successfully introducing that product to its target markets,” said Dan Nelson Jr., president of Nelson Schmidt.

For more information on Relyance, visit http://relyanceadhesives.com/.



About Nelson Schmidt:

Nelson Schmidt is a full-service marketing communications agency located in Milwaukee’s central business district with a second full-service office in Madison, Wisconsin. Founded in 1971, Nelson Schmidt has been named one of the top marketing firms in the U.S. four consecutive years by “BtoB Magazine.” Nelson Schmidt serves national and global brands within select industries — technology, financial & professional services, healthcare, outdoor recreation, global manufacturing and building products. Its clients include ADP, Northwestern Mutual, McKesson, Harley-Davidson Motor Co. and Honeywell. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network of 300 agencies in 70 countries; the American Advertising Federation; The Public Relations Society of America; and the Business Marketing Association.

For more information call (414) 224-0210 or visit www.NelsonSchmidt.com.