Chris Vitrano
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Homepage: http://www.n-s.com
Posts by Chris Vitrano
Dichtomatik Taps Nelson Schmidt for Branding Initiative
Jul 6th
Agency’s Initial Focus will be on Integrated Brand Development
July 6, 2011 – Nelson Schmidt Inc., a leading full-service marketing communications agency, has been selected by Dichtomatik Americas to update and revitalize its brand. Dichtomatik Americas is a division of Freudenberg Group, a diversified global leader in sealing and non-woven technologies headquartered in Weinheim an der Bergstrasse, Germany. In its initial engagement, Nelson Schmidt will provide Dichtomatik Americas with a new brand architecture, message platform, design guidelines and catalog copy and design. The account will be managed out of Nelson Schmidt’s Madison, Wis. office and by the client out of its primary More >
Nelson Schmidt Inc. Expands Into Madison with New Leadership, New Office
Jun 23rd
Agency Integrates Acquisition Under Enterprise Brand
June 23, 2011 – Nelson Schmidt Inc., a leading full-service marketing communications agency, is continuing its growth and expansion strategy in the Madison market. The agency’s Madison office, acquired in 2002 and doing business since 1963 as Waldbillig & Besteman, will now go to market using the Nelson Schmidt Inc. trade name. A new managing director for the Madison office was announced earlier this spring. On Monday June 27, the operation will also move into a historic building in Madison’s downtown Willy Street neighborhood, completing the brand transformation.
When Nelson Schmidt acquired W&B, the two agencies had different More >
Julie Hirt Joins Nelson Schmidt as Account Director
Jun 13th
Agency Adds Proven Strategic Leadership to Its Client Service Team
June 2, 2011 – Nelson Schmidt Inc., a leading full-service marketing communications agency, announced today that Julie Hirt has joined the account service team as an account director in its Milwaukee office.
Hirt will be responsible for leading the Alliance Laundry Systems account and directing the Nelson Schmidt team in development and implementation of integrated marketing programs to accomplish its clients’ short and long-term marketing goals.
With more than 22 years in the marketing and sales industry, Hirt understands what it takes to build relationships internally and externally and considers her expertise in strategic thinking and talent More >
Nelson Schmidt Wins Gold at Chicago BMA Awards
May 26th
Agency Earns Three Tower Awards
May 26, 2011 – Nelson Schmidt Inc., a leading full-service marketing communications agency has been awarded one Gold and two Bronze trophies at the 2011 Business Marketing Association (BMA) Chicago Chapter Tower Awards held May 11 at the Hotel Sax in Chicago. The awards recognize excellence in business-to-business marketing communications over the past year. Nelson Schmidt won Gold in the Print Advertising, Single Ad category for its ad for Alliance Laundry Systems and Bronze for Event Marketing for McKesson and Total Communications Program for Honeywell International.
The Tower Awards judging panel was made up exclusively of senior-level More >
Nelson Schmidt Adds Jen Merrigan to Account Service Team
May 16th
Agency Expands Its Client Service Team with Experienced Senior Account Executive
May 11, 2011 – Nelson Schmidt Inc., a leading full-service marketing communications agency, announced today that it has expanded its account service team with the addition of Jen Merrigan, senior account executive.
Merrigan will be primarily responsible for providing strategic guidance and day-to-day client support, including project management, media planning and analysis, website redesign and tradeshow support.
“Jen has a wealth of experience across all facets of client service offerings and will be an integral part to our team,” said Cody Pearce, vice president account management. “Her years of experience working on global brands More >










