June 16, 2010 – Nelson Schmidt Inc., a leading full-service marketing communications agency has been awarded a top prize in the Business Marketing Association’s B2 Awards. The awards program is an international competition that recognizes excellence in business-to-business marketing and communications. Nelson Schmidt won Best of Category in the Promotional & Incentive Marketing category, Channel Partner division, for its new product launch campaign for Honeywell International’s Glowfly™ Universal Hot Surface Igniter.

The 2010 B2 judging panel was made up exclusively of senior-level business marketers from leading corporations including Motorola, CareerBuilder, Siemens Corporation, FedEx, Emerson, Tellabs and Cisco Systems. Criteria for judging included strategy, solutions and, most importantly, results.

“Nelson Schmidt is honored to be recognized by such a distinguished panel of judges,” said Dan Nelson Jr., president of Nelson Schmidt. “It is particularly gratifying to have been acknowledged for channel marketing, one of our agency’s core competencies. The award validates our focus on considered-purchase marketing for international clients which promote and sell products through indirect distribution networks. It is also a testament to the great collaboration we have with Honeywell’s marketing team.”

Nelson Schmidt’s campaign theme was based on the classic imagery of a glowfly captured in a glass jar on a summer evening. The effort was unveiled via dimensional mailers with samples and supporting literature. Distributors were also given co-op advertising materials and a variety of showroom POS materials including window clings and 3-D countertop displays and danglers. The new product proved to be as hot as its name implied with initial sales to date five times the original goal.

More information and a complete list of winners can be found at the B2 Awards website: www.marketing.org/b2winners

May 14, 2010 – Nelson Schmidt, a full-service marketing communications agency, has been included in BtoB Magazine’s Top Agencies List for the fourth consecutive year.

The list, compiled annually by the prestigious business publication, recognizes the top performers in small, mid-sized and large agency categories. The magazine’s editorial staff selects the best agencies based on criteria that include revenue growth, new business wins, innovative work product and expanded service capabilities.

Nelson Schmidt made a strong showing in 2009 despite what BtoB Magazine describes as the “most challenging year in decades” for the ad industry. Nelson Schmidt added six new accounts during the year including agency-of-record relationships with Harley Davidson Motor Co.’s Retail Environment Group, Alliance Laundry Systems and Bostik Inc. The agency also upgraded its service capabilities with the addition of a new account supervisor, creative director and interactive application developer.

“Despite the challenging economy, we remained focused on delivering highly effective creative products and exceptional service to our existing clients,” said Dan Nelson, Jr., president of Nelson Schmidt. “In addition, many major corporations used the difficult environment in 2009 as an opportunity to reevaluate their marketing partners. We put an enormous amount of thought and effort into securing several new important relationships, and won six of the seven pitches we entered, which has positioned us for tremendous growth in 2010 and beyond.”

Milwaukee, WI – May 11, 2010 – Relyance™, a new olefin-based adhesive platform introduced by Bostik Inc. in 2009, was recognized as an outstanding new product at this year’s IDEA10 International Engineered Fabrics Conference and Exposition held in Miami, Fla., during the last week of April.

The awards, co-sponsored by INDA, Association of the Nonwoven Fabrics Industry and Nonwovens Industry magazine, recognize the best new nonwoven and engineered fabric products introduced during the last three years. Relyance was honored in the raw materials category.

Nelson Schmidt, Bostik’s agency of record, worked closely with the company on the new product launch.  The launch campaign included a micro-site, print advertisements, public relations, interactive sales tools and trade show and award support.

“The Bostik brand is renowned as in industry innovator.  We are delighted that it is being recognized by INDA for its game-changing new product and honored to have been part of successfully introducing that product to its target markets,” said Dan Nelson Jr., president of Nelson Schmidt.

For more information on Relyance, visit http://relyanceadhesives.com/.

April 30, 2010 – Nelson Schmidt, a full-service marketing communications agency, has added Kim Anderberg as account supervisor and William Alexander as creative director to the agency’s Madison, Wis. office.

“The continued growth of our Madison operation has required adding new senior talent to serve our clients’ needs,” said Dan Nelson Jr., president of Nelson Schmidt. “Kim’s specialized background in corporate communications management and William’s experience as copywriter and creative leader at some of the Midwest’s top creative shops make them ideally suited for the high profile, national accounts serviced out of our Madison location.”

Anderberg has more than 10 years of experience facilitating corporate communications programs and providing strategic marketing communications consulting in the electrical/electronic manufacturing industry. Her responsibilities as account supervisor at Nelson Schmidt include leading the account service team on one the agency’s largest business-to-business accounts. Prior to joining Nelson Schmidt she was vice president of marketing and strategic alliances at Emerson Network Power.

Alexander is an award-winning creative talent whose work has been recognized by regional and national ADDY Awards, the Broderson Awards and OneShow Rx. He will lead the Madison office’s creative team and oversee all creative product development. Most recently a copywriter at Shine Advertising, Alexander’s brand experience includes GE Healthcare, Harley-Davidson Motor Co., Eli Lilly & Co., Mercury Marine, Sargento Cheese and the Green Bay Packers.

January 12, 2010 – Alliance Laundry Systems LLC, a global leader in commercial laundry products, has selected Milwaukee-based Nelson Schmidt Inc. as its agency of record after an extensive agency review. Nelson Schmidt will provide Alliance with full marketing communications services including brand planning and development, research, advertising, media, public relations, direct marketing, interactive, sales support, events and promotions.

The engagement with Nelson Schmidt represents a new direction for Alliance. The company has historically managed marketing efforts in-house with agencies enlisted on a project-by-project basis. Nelson Schmidt has been engaged as a full partner in bringing world class marketing communications support to the Alliance family of brands, including Speed Queen, Huebsch, UniMac, Cissell and IPSO, and their respective distribution networks.

“Nelson Schmidt won the business based on its deep experience helping global market leaders improve the performance of their marketing communications,” said Rick Pyle, Vice President of Marketing at Alliance. “The agency has tremendous expertise helping companies manage multiple brands and their channel marketing programs are best-in-class.”

“Alliance Laundry Systems conducted a very competitive and thorough agency review,” said Dan Nelson Jr., president of Nelson Schmidt. “We are honored to have prevailed against other leading agencies, and are looking forward to expanding on Alliance’s success promoting their premium brands and the best customer service in the industry.”

About Alliance Laundry Systems LLC
Based in Ripon, Wis., Alliance Laundry Systems LLC is a leading global manufacturer of commercial laundry products and provider of services for laundromats, multi-housing laundries and on-premises laundries. Alliance offers a full line of washers and dryers with load capacities from 12 to 200 pounds for commercial and consumer use. The company’s products are sold under the well-known brand names Speed Queen®, UniMac®, Huebsch®, Cissell® and IPSO®.