Channel Marketing & Support

Because of our focus on considered-purchase marketing, many of our clients sell through indirect distribution. They rely on us to help put their brands to work at the local level. We develop and manage comprehensive channel marketing programs, for both commercial and consumer distribution networks, which protect our clients’ brands while strengthening their channel partners’ businesses. We have substantial experience in:

• Naming and branding channel programs and initiatives
• Creating and facilitating dealer/distributor councils
• Developing dealer recruitment marketing campaigns
• Building effective sales and marketing tools for channel partners
• Building channel extranets

Our solutions have included programs and communications targeting:

• Distributors
• Dealers
• VARs
• Route operators
• Integrators
• Retailers
• Alliances
• Independent reps

Successful programs include:

• Dealer recruitment
• Regional market development
• Training and education
• Local sales and co-op marketing tools
• Individualized dealer or geography promotion plans