Marketing Performance Metrics

Within our NS Metrics™ methodology, each integrated service line has a set of unique measurements and metrics that we use to guide our resources to provide reporting, transparency and accountability against clients’ strategic goals and objectives. Our brand purpose of “We Deliver Customers.^SM” is a direct result of this commitment.

We build customer agreements with mutually agreed upon baselines and metrics in order to quantifiably measure program success. Because of our success entering into large risk share agreements with clients, we’re open to performance-based forms of agency compensation for the right programs and partners.

From experience, the “Pay-by-Results” (PBR) agency compensation model requires an upfront definition of program requirements and pre-defined measures of success against which compensation will be defined. This form of compensation requires tremendous transparency and high-level engagement from both sides.

Additionally, for all substantial or annual client programs, Nelson Schmidt uses an Agency-Client Report Card. This biannual process helps both client and agency identify, understand and correct any existing service level problems. We believe such regularly scheduled, structured business reviews maximize the value we provide to our clients by enhancing collaborative efficiency, performance, knowledge and communication.