E-ONE – New Brand Platform

To help with brand development for E-ONE, one of the leading manufacturers of fire and rescue vehicles, we conducted a comprehensive research study of the North American fire and rescue vehicle market. Our findings guided the development of a new brand platform, matching their core brand attributes to the real-world equipment needs of firefighters. This revitalized brand platform was extensively used by E-ONE's marketing team for all ongoing integrated communications.

Components - Main Image: print ad series. Additional Components: voice-of-customer and competitive research, brand platform.