Although E-ONE, one of the leading manufacturers of fire and rescue vehicles, had a sizeable internal marketing department, they needed to extend their branding capabilities to overcome an increasingly negative market perception. We conducted a comprehensive research study of the North American fire and rescue vehicle market. Our findings guided the development of a new E-ONE brand platform, matching their core brand attributes to the real-world equipment needs of firefighters. This revitalized brand platform was extensively used by E-ONE’s marketing team for all ongoing integrated communications.
