McKesson – Thought Leadership

When congressional reform introduced the American Recovery and Reinvestment Act, McKesson stepped forward to reinforce their position as thought leaders on economic stimulus and healthcare reform. We helped them develop a campaign that highlighted their readiness to assist customers as they scrambled to understand and adapt to the new government standards in order to qualify for funding. The resulting website, which was promoted with print advertising, emphasized the leadership and customer service displayed by McKesson and established the company as strong, confident experts, focused on the future of their customers.

View the site at http://sites.mckesson.com/achievehit/