Honeywell – Web Site Usability and Product Presentation

For global brands with extensive online product catalogs like Honeywell, enabling consumers to locate their ideal product is often a complicated experience. That’s why we first performed a comprehensive research study to identify the true voice of customers – then used it to guide Honeywell’s new Environmental & Combustion Control web site. These customer insights led to a better way to present Honeywell products, promoting quality of life, comfort, health and safety benefits consumers will receive, rather than just the technical specifications.

View the site at http://yourhome.honeywell.com