Nelson Schmidt’s healthcare team has substantial experience across the entire healthcare continuum. We develop, implement and manage marketing communications programs targeting healthcare providers and technology suppliers as well as local employers, patients and consumers.
Ministry Health Care/Door County Memorial Hospital
“Promise” branding and advertising campaign reinforced that DCMH is vital to the region and to the care of the community. The campaign highlighted individual employee commitments to bringing that promise to reality for the residents of Door County.
Rockford Health System
Web site for the largest health system serving northern Illinois and southern Wisconsin. Custom functionality includes client-side content management system and “find-a-physician” and “schedule an appointment” features for patients.
PIC Wisconsin
The “See Beyond” campaign reinforced PIC’s “Leading Through Ingenuity” brand promise by demonstrating how the company looks beyond the obvious to create customized risk management solutions — often providing coverage when other companies would not.
Physicians Plus
The “Your life. Our plan.” campaign validated how the many policy options offered by Physicians Plus could be used to create a customized health insurance plan designed to fit the needs and lifestyle of each policyholder.
McKesson
Nelson Schmidt redesigned the “All About PACS” web site to competitively position McKesson as a leading HCIT provider during the 2009 RSNA conference. While leveraging blog and Twitter content as much as possible for pre- and post-show information, we tightly integrated online and offline marketing efforts to drive traffic to both McKesson’s RSNA online and conference experiences.
GE Healthcare
“Geopolis” online innovation community supports new product introductions and acts as a 24/7 virtual tradeshow for GE representatives and healthcare customers.
Misys Healthcare Systems — Physicians and hospitals
Direct marketing campaign to physicians and hospitals reinforced Misys’ position as marketplace experts and leading provider of EMR and healthcare IT solutions. “Misys Valued Partner” (MVP) program kit enhanced channel partners’ effectiveness to promote and sell Misys products and services to physician and hospital prospects.
Digital Healthcare/Retasure
National media relations campaign builds physician and patient awareness of new, advanced diagnostic retinal imaging technology.
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